Open to New Opportunities

Heather
Rolette

Events/Experience Marketing & Revenue Operations Leader

A multidisciplinary leader at the strategic intersection of Revenue Operations, Event Marketing, and Sales Transformation. Known for turning complex visions into $650M+ in measurable pipeline results — with the precision, speed, and cross-functional command that enterprise organizations demand.

Contact Me → ↓ Resume ↗ LinkedIn
Heather Rolette
★
Outstanding Contributor — Profitability
Top <1% Global Workday Workforce
Jan 2026
About Me

Strategist. Orchestrator.
Revenue Driver.

I’m a multidisciplinary executive who operates at the intersection of Revenue Operations, Marketing, and Sales Transformation. I specialize in building agile operating rhythms that turn complex strategic visions into measurable pipeline results.

Known as a “masterful and deft” orchestrator, I thrive in high-stakes environments where precision, profitability, and cross-functional connective tissue are required to scale global go-to-market motions. I succeed in grasping the big picture without losing sight of meticulous details — blending strategy excellence with founder-mode execution.

Most recently at Workday, I created programs that influenced over $650M in qualified new FY pipeline, earned the Outstanding Contributor Award for Profitability (top <1% of global workforce), and was in promotion process prior to a February 2026 organizational restructure. I’m now ready to bring that same impact to my next chapter.

Revenue Operations GTM Strategy Marketing Events Global Programs Team Leadership Voice of Sales Cross-Functional Agile Frameworks
$650M+
Qualified FY pipeline influenced through integrated GTM demand activation across NA, EMEA, APAC & Japan
96%
Of 5,150 key accounts engaged within 15 days of Workday Rising — influencing $139.9M S1 ACV pipeline
$25M
Annual budget managed with focus on profitability, ROI, and $7M+ partner sponsorship generation
Top 1%
Outstanding Contributor — Profitability, a board-approved award granted to less than 1% of the global workforce
Core Competencies

What I Bring to the Table

Click any competency to explore real-world applications and impact.

📈
Revenue & Pipeline Optimization
Turning marketing activity into measurable business growth

Influenced over $650M in qualified fiscal year pipeline through integrated, repeatable GTM demand activation across North America, EMEA, APAC, and Japan.

  • Engineered post-event follow-up frameworks driving 30% YoY increase in operational efficiency
  • Engaged 96% of 5,150 key accounts within 15 days of Workday Rising — influencing $139.9M S1 ACV pipeline
  • Led ROI dashboard builds that “massively simplified” sales engagement with full visibility and accountability
  • Managed 500+ attendee enablement sessions with cadenced executive communications
▶
Transformation Program Management
Leading agile change with structure, clarity, and momentum
  • Spearheaded global Demand Squad of 200+ Test Leads executing 300+ agile hypotheses in iterative sprints, transforming sales processes at 15% scale rate
  • Directed end-to-end strategy for global multi-tier event portfolios transitioning to high-fidelity executive platforms
  • Navigated vendors and internal teams through COVID pivot simultaneously for international event and customer conference
  • Documented repeatable processes to scale programs without scaling headcount
  • Hosted AI Promptathon and innovation sessions — consistently “leading the pack in innovation”
☘
Cross-Functional Orchestration
The connective tissue integrating marketing, sales, and RevOps
  • Led global steering committee across 15+ internal stakeholder groups spanning Marketing, Sales, HR, IT, and Legal for Demand Squad 300+ sprints
  • Described as having a “masterful and deft ability to shepherd” competing priorities and complex issues
  • Built FINS Back-to-Base GTM alignment across marketing, demand, sales play, and SDR/AE execution
  • Managed agency, vendor, and partner relationships across global programs including $7M+ sponsorship generation
◆
Fiscal Stewardship
$25M annual budgets with a focus on profitability and ROI

Comprehensive $25M annual budget ownership with rigorous focus on profitability, partner sponsorship generation, and operational integrity.

  • Managed $25M annual budgets across global event and program portfolios at HPE and SAP
  • Reduced operational costs by over $1M while simultaneously increasing returns
  • Secured $7M+ in sponsorships at HPE and $7.5M at SAP through rigorous operational frameworks
  • Awarded Outstanding Contributor — Profitability at Workday in January 2026 (top <1% of global workforce)
★
Experience Marketing: Events
Multi-year engagement platforms and high-fidelity experiences

Architecting multi-year engagement platforms and high-fidelity experiences that deepen influence and relationship capital at every scale.

  • Rising follow-up strategy described as “game-changing for Workday” by SVP Global Field Marketing
  • Directed HPE global portfolio from C-Suite summits to 2,000-person sales incentive trips to 20,000+ conferences
  • Generated 37% YoY sponsorship revenue growth for 15,000-attendee SAPPHIRE by optimizing 160+ partner relationships
💡
Team Building & AI
Growing high-trust teams and leading with next-gen tools

Ensuring cohesive, high-performing teams while embracing AI tools that multiply impact and keep organizations at the frontier of execution.

  • EQ: 1:1 and 1:Few connects to build trust and keep communication lines open
  • Fun: Ensuring team recognition and cohesiveness through weekly, monthly, and annual activities
  • AI: Enable, coach, and guide AI tool use across the organization
Professional Experience

Where I’ve Made an Impact

Click any role to expand the full story.

WD
Workday
Principal (Director), Demand Generation CoE, Revenue Operations
Apr 2021 – Feb 2026

Transformed Sales Engagement into a repeatable strategic asset, influencing $650M+ in FY25 qualified pipeline with a 30% YoY increase in operational efficiency. Advanced to promotion candidate by SVP prior to February 2026 organizational restructure.

  • Outstanding Contributor Award — Profitability (Dec 2025), granted to less than 1% of the global workforce for exceptional fiscal impact and operational innovation
  • Orchestrated global operating rhythm for FY26 Workday Rising follow-up: engaged 96% of 5,150 key accounts, influencing $139.9M S1 ACV pipeline within 15 days
  • Spearheaded global Demand Squad of 200+ Test Leads executing 300+ agile hypotheses in iterative sprints
  • Established “game changing” unified demand process frameworks and dashboards that “massively simplified” sales engagement
  • Multiple award recognitions: GTM Strategy Team Quarterly (2025), RevOps Dream Team (2023), Sales Development Partner of the Quarter (2023)
  • Technical stack: Salesforce, Clari, Outreach, Marketo, Tableau, Rainfocus, Vivastream, DemandBase, ZoomInfo, Sigma, AI tools
HPE
i4D Event Services (HPE Account)
Senior Director, Events
2011 – 2021

Directed end-to-end strategy for a global multi-tier event portfolio, transitioning traditional engagement into high-fidelity executive and partner platforms.

  • Managed $25M annual budget; reduced operational costs by over $1M while increasing returns
  • Secured $7M+ in sponsorships through rigorous operational frameworks
  • Directed global multi-tier HPE portfolio: C-Suite summits → 2,000-person sales incentive trips → 20,000+ attendee conferences - in-person and digital - across NA, EMEA, and APAC
  • Led matrixed teams delivering high-stakes executive experiences at marquee industry events
SAP
SAP America
Manager, Global Customer Operations & Business Operations
1996 – 2011

Orchestrated exponential YoY growth for C-level summits, partner sponsorships, and sales incentive trip portfolios, aligning event strategy with corporate revenue goals to sustain the global sales base.

  • Managed $25M budgets for sales incentive programs hosting 3,500+ top performers with Tier 1 entertainment
  • Generated $7.5M in partner investments; managed sponsor content for SAP SAPPHIRE (8,000 attendees)
  • Generated 37% YoY sponsorship revenue growth for 15,000-attendee SAPPHIRE by optimizing 160+ partner relationships
  • Produced first-time 300-customer program for Microsoft account and operationalized Microsoft and IBM event sponsorships
NWC
Naval War College
Officers’ Club Event Manager
2000 – 2001

Directed 100+ high-profile social and government functions while pioneering digital marketing and communications for America’s premier military educational institution.

  • Managed high-protocol events and ceremonies for senior military and government dignitaries
  • Pioneered digital marketing and communications for the organization
MBNA
MBNA America
Advertising Account Executive Associate
1993 – 1996

Recruited into an elite 15-person Management Development Program from 400+ candidates. Coordinated affinity card advertising projects while reporting directly to the SVP.

  • Selected from 400+ candidates into elite 15-person Management Development Program
  • Reported directly to SVP on affinity card advertising and marketing projects
  • Led corporate participation in affinity marketing events including World Cup Soccer, Ohio Balloon Festival, and The Great American Race
Voice of the Colleague

What My Colleagues Say

Peer and leadership feedback collected in official Workday systems, April 2021 – February 2026.

↓ Full Report (PDF)
“

It’s been game-changing for Workday.

SVP, Global Field Marketing & GTM
Workday — on the Rising sales follow-up process
SVP Endorsement
“

Your masterful and deft ability to shepherd us all is unbelievably valuable. I know that regardless of the egos or the complexity of the issue — having a steering hand from you is a good thing.

Marketing Advisory Director, EMEA
Workday — Integrity Award
Integrity
“

To juggle all that while still bringing an open, collaborative, and fun work environment is something truly special. Most people would buckle under this pressure — but not Heather.

Manager, Global Revenue Enablement
Workday — Inspiring Badge
Inspiring
“

The session was easily the most effective we’ve had to date. You gave the sales team a tangible blueprint for converting event engagement into measurable pipeline. This kind of preparation will be a game-changer.

Sr Director, Event Strategy & Events Management
Workday — Innovation Award
Innovation
“

Your ability to connect dots, drive to outcomes, and bring people together is incredible. You are consistently looking for ways to bring in new and innovative ideas.

Sr Director, Demand CoE, GTM Strategy & Planning
Workday — Innovation Award
Innovation
“

Every time, regardless of the complexity, when I see Heather is on point I can trust that Workday will get the best possible outcome. I can’t fathom how you bring your trademark positivity and solution-oriented mindset so consistently.

Marketing Advisory Director, EMEA
Workday — Integrity Award
Integrity
Life Outside Work

The Full Heather

The best leaders bring their whole selves to work. Here’s a little of mine.

Giving Back
Volunteer
Music Parents Association Sportsmen’s Club
Adventure
Outdoors
Hiking Skiing Biking
♪ ♫ ♪ ♫
Soundtrack
Spotify Rotation
Country Jazz Yacht Rock
Education

The Foundation

Towson University
Bachelor’s Degree
Towson University
Bachelor of Science, Mass Communications
Magna Cum Laude
🌄 Crew Team Co-Founder, President & Coach
🌄 Winning Team in the first year.
Get In Touch

Let’s Build Something
Exceptional Together.

Actively exploring Director+ opportunities in Revenue Operations, Events Strategy, and Demand Generation.

✉ Email Me ↗ LinkedIn ↓ Resume